The Rise of Ready-to-Drink (RTD) Coffee Beverages
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What is RTD Coffee?
By now, you have probably recognized the growing popularity of RTD coffee. RTD coffee refers to coffee that is brewed, packaged, and ready for immediate consumption. Unlike traditional coffee that requires brewing, RTD coffee is designed for ultimate convenience, making it ideal for busy lifestyles. Available in cans, bottles, and cartons, RTD coffee can be enjoyed cold or hot, depending on your preference.
According to recent market reports, the global RTD coffee market is expected to grow at a compound annual growth rate (CAGR) of 8.31% between 2023 and 2028. This surge reflects consumer demand for beverages that combine quality, convenience, and innovation.
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Why are RTD Coffee Beverages so Popular?
Convenience: With modern schedules becoming busier, RTD coffee provides a quick caffeine fix without the need for brewing or waiting in line at a coffee shop. Vending machines, gas stations, supermarkets, and online delivery make it so you don’t have to travel far or look hard for a coffee.
Variety: RTD coffee offers an array of options, from classic black coffee to indulgent mocha lattes, catering to different taste preferences.
Functional Benefits: Many RTD coffees are infused with functional ingredients such as protein, collagen, or adaptogens. This appeals to health-conscious consumers who are trying to meet their nutrition needs or follow a diet. However, many RTD coffees are very high in sugar, so you have to be aware of what you are drinking.
Sustainability: Some brands are increasingly adopting eco-friendly packaging and sourcing practices, making their RTD coffee a more sustainable choice for the environmentally aware consumer.
Specialty RTD Coffees to Try:
La Colombe Draft Lattes
Known for their creamy, nitrous-infused texture, La Colombe Draft Lattes are a luxurious option for coffee enthusiasts. Popular flavors include Mocha, Caramel, and Oatmilk Vanilla. The company’s commitment to high-quality ingredients and unique brewing techniques has made it a standout in the premium RTD space.
Black Rifle Coffee Company
Black Rifle Coffee Company’s RTD Espresso with Cream is a bold and flavorful option designed for coffee lovers who appreciate a robust brew. The company, known for supporting veterans, adds a philanthropic dimension to its brand.
Super Coffee
Targeting health-conscious consumers, Super Coffee’s RTD beverages feature added protein, zero sugar, and MCT oil for sustained energy. Flavors like Vanilla, Hazelnut, and Coconut Mocha cater to a wide range of tastes while delivering functional benefits.
High Brew Coffee
High Brew stands out for its bold, adventurous flavors like Mexican Vanilla and Dark Chocolate Mocha. Based in Austin, Texas, the company focuses on providing low-acid, high-quality coffee in convenient cans, perfect for on-the-go lifestyles.
Califia Farms
As a leader in plant-based beverages, Califia Farms offers RTD coffees like cold brew and cold brew concentrate, as well as many coffee creamers. Their commitment to sustainability and plant-based ingredients makes them a favorite among eco-conscious consumers.
Wandering Bear Cold Brew
Wandering Bear Cold Brew is a bold, smooth, and ready-to-drink coffee designed for those who love their cold brew strong and flavorful. Packaged in a convenient, eco-friendly box with a tap, it stays fresh for up to 30 days in the fridge, making it perfect for coffee enthusiasts seeking café-quality cold brew at home.
Rise Brewing Co.
Rise Brewing Co. specializes in nitro cold brew with organic, dairy-free options. Their Oat Milk Latte is a creamy and delicious alternative for those seeking plant-based options.
The Future of RTD Coffee
The RTD coffee market is poised for continued growth and innovation. Brands are embracing sustainable practices with recyclable aluminum cans and plant-based cartons. Functional ingredients such as CBD, MCT oil, and prebiotics are becoming more common, catering to niche health trends. Accessibility continues to expand, with RTD coffee now available in supermarkets, vending machines, online platforms like Amazon, and subscription services.
Whether you’re seeking convenience, exploring new flavors, or prioritizing health benefits, RTD coffee is a dynamic and evolving segment of the beverage market.
-the coffee collect
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